Client - The StandardX
The first of its kind in Australia, The StandardX is the little sister to worldwide brand, The Standard. Located in the creative heart of Fitzroy, Melbourne, this boutique hotel’s spaces are a mix of communal spaces, rooms, suites, a Thai restaurant, BANG, and a rooftop bar, The Roof.
Photographing the hotel pre-opening over the course of 18 months, Rhiannon was commissioned to bring the hotel’s unique personality, location, bold design and artful details to life. She delivered a series of photographic collateral to be used across website, social and advertising campaigns for the launch and ongoing marketing of the hotel.